Grabs Attention
While you may be able to create a successful landing page without video, it is rare and will take a very skilled writer using powerful graphic design.  A much more powerful method is a short, personal, and professional video that plays automatically when you hit the page (you do not want to make your visitor “click” anything in order to see the video).   This video needs to grab attention, provide a compelling message, and convince the visitor why it is in their best interest to opt-in.

Increases Conversions
Video engages your visitors, keeps them on your site longer, and allows you to build rapport in a short period of time.  Statistics prove that landing pages with video will convert far better than those without.

High Impact- Quickly
Your video should be short, no more than 1-2 minutes.  We live in a society of instant gratification and you have a matter of seconds to impact your audience.  Video not only allows you to do this fast, but it also provides you the opportunity to identify with the viewer and promote a strong call to action.